Hong Kong, Jan. 23, 2019 (GLOBE NEWSWIRE) — via NEWMEDIAWIRE — SC Holdings Corp. has acquired 5% of NowDating Ltd., a UK company which developed award-winning dating app “Now” Dating. The online dating industry revenue for 2017 was $3 Billion and is expected to double by 2021, with 60% of singles currently using online dating to date. The Now dating app was the winner of the UK Dating Awards 2017 and received media coverage due to the uniqueness of its dating app.

Now encourages users to meet up immediately by incorporating a search for people available to date at specific times.

They can also set preferred dating activities, and describe the kinds of relationship that they’re looking for.

The app is moving to integrate more artificial intelligence in the near future, as well as adding compatibility with a range of voice recognition technologies.

Now will soon be available on Alexa, Siri, and Google assist, enabling new kinds of interaction for singles.

An example of a message from a smart speaker was given by the company in a press release: “There’s someone close by we think you’re going to be attracted to, and she’s also attracted to you, she’s free tomorrow night and we know you both like sushi, so would you like us to book you this particular restaurant?”

The investment would match SC Holdings Corp.’s wider portfolio strategy of acquiring companies which focus on digital media. The firm claims its Digital Media division covers SAAS, mobile apps and cloud based services.

Read more here.